I led content strategy and organic performance across core and emerging social platforms, with a strong focus on video (Aug. ‘22 - Feb ‘25), driving a 183% increase in engagement and a 163.7% rise in video views. Under my leadership, Well+Good’s social presence earned a 2024 Webby Award in the Social - Health & Wellness category.

I created social launch campaigns and strategies for various culture and entertainment podcasts, which contributed to a 289.1% increase in total organic following (May ‘19-Aug. ‘22.) From viral moments to community-driven posts, I also crafted engaging content that kept fans coming back for more.

My media career began in editorial at Health Magazine followed by Good Housekeeping + Prevention. I’ve also done freelance writing for Refinery29, The Everygirl, and more. Some of my favorite bylines are below.

I Found Mr. Right — Unfortunately, He Only Exists In My Romance Novels (Refinery29)
Are romance novels setting unrealistic expectations?
Jessica’s Story On 13 Reasons Why Highlights How #MeToo Is Different For WOC (Refinery29)
Women of color aren’t seen as the “right” kinds of victims.
10 episodes of Girlfriends that celebrate the sisterhood of Black women (The AV Club)
Friendship was the core of the beloved eight-season UPN/The CW sitcom.
Hulu’s ‘Dollface’ Perfectly Illustrates the Insanity That Is Turning 30—Here’s How (The Everygirl)
”Ah, 30: that shiny age when society expects you to have everything figured out—relationships, work/life balance, friendships, your signature drink, everything.”
The Overlooked Role of Black Greek Organizations (Crooked Media)
Black Greek-letter organizations (BGLOs) have existed for over 100 years, they still reside under an even greater cloud of mystery to society at large.